Original VSCO Girl Hannah Meloche’s Tarte Collab Gets Her Glam on the Go – Fashion Lifestyle

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Original VSCO Girl Hannah Meloche’s Tarte Collab Gets Her Glam on the Go
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Original VSCO Girl Hannah Meloche’s Tarte Collab Gets Her Glam on the Go 

If you were born before the year 2000, chances are you might not know of Hannah Meloche. I鈥檓 in my mid-30s and consider myself pretty on top of internet trends and I wasn鈥檛 totally sure who she was. So when I heard Tarte was teaming up with Meloche on a new palette, I went right to someone who would know: my 13-year-old cousin. Although she鈥檚 a little young for total VSCO girl status, she鈥檚 still got the HydroFlask and TikTok account to get it. And when I asked her what TV shows she likes to watch, her answer was 鈥淵ouTube.鈥

While we watched Lana Condor be adorable in To All the Boys: P.S. I Still Love You (if you haven鈥檛 read STYLECASTER鈥榮 digital cover story on the star, what are you waiting for?), I got the rundown on Meloche. I learned she was one of a group of girls to push the VSCO girl trend to the forefront and an influencer who doesn鈥檛 just focus on one thing. She鈥檚 not a beauty girl or a fashion girl but instead shares her entire life with her more than 1.5 million followers on Instagram and YouTube. She鈥檚 cute, funny and 鈥渘ot afraid to be real.鈥 Fans love the way she includes her family and her boyfriend in vlogs, incorporating beauty and style content throughout. She even went to the Grammys this year.

View this post on Instagram

what鈥檚 going on

A post shared by Hannah Meloche (@hannahmeloche) on Jan 26, 2020 at 4:53pm PST

Meloche鈥檚 palette with Sugar Rush, Tarte鈥檚 younger, affordable sister brand, makes sense because it鈥檚 an easy way to get her no-makeup makeup look that鈥檚 sunkissed but not overly contoured. It includes six versatile shades that can be used on face, eyes and cheeks, all with names that mean something to the vlogger. For example, Starlite is a champagne shimmer named after her jewelry company and Shell Yeah, a peachy pink, is a nod to the fact that Meloche doesn鈥檛 curse on her channel.

Image: Tarte.

This is the first big beauty collab for Meloche and one she鈥檚 not taking lightly.聽鈥淭he entire Tarte team feels like family and I鈥檝e just had a genuinely good time throughout this whole journey,鈥 she tells Stylecaster. 鈥淭hey鈥檝e been so receptive to all of my ideas, from the shades to the palette design.鈥 She says it鈥檚 鈥渁mazing鈥 to team up with a brand that 鈥測our values align with.鈥 To wit, Tarte is donating to the Thirst Project as Meloche鈥檚 big launch event in LA. It鈥檚 a non-profit organization that鈥檚 aim is to bring safe drinking water to communities around the world.

鈥淚鈥檝e been working with The Thirst Project for a little while now,鈥 she explains. 鈥淚 was out in LA earlier this year and had the opportunity to visit their offices and we鈥檙e working on some really cool stuff. I鈥檓 also planning on going to Africa later this year to physically help build a well, which is huge because it helps give a whole village clean drinking water. It鈥檚 amazing how much a small donation or something as simple as building a well can really transform the lives of so many people.鈥

Meloche also wanted her product to be as eco-friendly as possible, so Tarte made the palette鈥檚 packaging (which Meloche helped to design) FSC certified, made from material that鈥檚 recyclable and sustainably sourced. As with many of Tarte鈥檚 products, it鈥檚 vegan and cruelty-free.

As for how the almost-19 year old uses the palette? With her fingers and on-the-go. How else? 鈥淚 literally always have this palette on me and I鈥檓 always on the move,鈥 she says. 鈥淚鈥檒l just use my fingers and use the same shade on my eyes & cheeks, then top it off with Starlight as a highlighter. I鈥檒l top the whole look off with the Sugar Rush Lip Sip Lip Oil ($15 at Ulta) and I鈥檓 good to go.鈥

Image: Tarte.

Meloche hopes everyone loves the palette and wears it with confidence. 鈥淲ith social media these days it鈥檚 hard not to start comparing yourself to everyone, but if you love yourself your true beauty will always shine through,鈥 she says. 鈥淭o me, true beauty means embracing who you are. That will always make you feel beautiful.鈥

Shop the Hannah Meloche x Sugar Rush Multi-Purpose Palette now on Tarte鈥檚 website and at Ulta on February 16.聽

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